With the latest tally of registered users at just over 400 million, posting 80 million photos daily, Instagram is widening the lead over Twitter (316 million) for the title of second largest social network. (Facebook has 1.5 billion registered users.) Adding 100 million accounts in the last year with more than half joining from Europe and Asia, the network is expanding globally with the most new users coming from Brazil, Japan and Indonesia. This makes the Instagram user base over 75% non-US residents.
Should You Be Marketing on Instagram?
The Subtleties of Instagram Marketing
Turning Engagement into Sales
70% of the 16,000 in a 2015 study by Iconosquare reported that they have specifically looked for a product or brand on Instagram.
62% of users follow brands they love.
41% follow or would follow to take advantage of perks and giveaways.
65% of Instagram users feel flattered when a brand engages their post.
The one place that you can sell your brand is in the Instagram bio. Make sure you include a full description, contact info and link to your website.
When Should I Post on Instagram?
The best time to maximize engagement is between 6 a.m. and noon. From the visual representation of posts by the hour here you can see that posting is low, the half-life of an Instagram tag will be longer, users are just getting out of bed or commuting, having their morning coffee, so while they might not be posting, they are peeking. There is less competition for engagement.
Here is Mavrck’s hour-by-hour breakdown of the percentage of Instagram posts occurring when:
I always tell my clients, if you were to choose one Social Media Platform to market your business, choose Instagram. If you are a local business always include your popular geographic location tag, ie for us in London Ontario it’s #ldnont and never be afraid to use 10 to 20 hashtags. That’s how you engage. Give us a call today to talk about getting you set up on Instagram. 519.872.3578