Category: SEM
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Instagram Marketing – Should You Bother?
With the latest tally of registered users at just over 400 million, posting 80 million photos daily, Instagram is widening the lead over Twitter (316 million) for the title of second largest social network. (Facebook has 1.5 billion registered users.) Adding 100 million accounts in the last year with more than half joining from Europe…
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Local Business Marketing – Getting the Most Bang for Your Buck
There are so many options available to businesses when it comes to digital marketing and with a limited budget it is difficult to know where to invest your time and dollars to get the most exposure and return on investment. In this article we will break down the mediums and methods to turning clicks into…
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Social Media and SEO – Can You Optimize Your Social Media Accounts for Google Page Rank?
This graphic shows the websites that return most often for keyword ranking. Yes it is possible to optimize your social media accounts. Here are some tips on how to use your social media accounts to gain position for your chosen keywords. Effective Keyword Research The most effective strategy to use is identifying long-tailed keywords and phrases.…
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A Day in the Life of a Search Engine Optimizer
What exactly does a search engine optimizer do? I get asked this question often and it is apparent that, unless you are on the front lines of search engine marketing, there are very few people who understand the scope of the SEO industry. SEO is made up of three basic components 1) quality content with…
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SEM – Local Business – Do Reviews Influence Consumers?
Do consumers really pay attention to reviews? The latest research indicates that Consumer Reviews are more valuable than ever for brand influence on the consumer decision making process. The study found that no reviews are almost as bad as low reviews. Brands need to see the review generation process as a revolving door; they need to…