Category: SEO
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How Do I Get to be #1 in Search Engines Like Google in 2018
The scene of the search engine algorithm is ever-changing and those not keeping on top of the updates will be left behind…or rather on page 2. How do you get to be #1 in Google in 2018? Google has recently expanded it’s mobile indexing so that there is now a separate result for mobile optimized…
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Instagram Marketing – Should You Bother?
With the latest tally of registered users at just over 400 million, posting 80 million photos daily, Instagram is widening the lead over Twitter (316 million) for the title of second largest social network. (Facebook has 1.5 billion registered users.) Adding 100 million accounts in the last year with more than half joining from Europe…
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Local Business Marketing – Getting the Most Bang for Your Buck
There are so many options available to businesses when it comes to digital marketing and with a limited budget it is difficult to know where to invest your time and dollars to get the most exposure and return on investment. In this article we will break down the mediums and methods to turning clicks into…
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Social Media and SEO – Can You Optimize Your Social Media Accounts for Google Page Rank?
This graphic shows the websites that return most often for keyword ranking. Yes it is possible to optimize your social media accounts. Here are some tips on how to use your social media accounts to gain position for your chosen keywords. Effective Keyword Research The most effective strategy to use is identifying long-tailed keywords and phrases.…
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A Day in the Life of a Search Engine Optimizer
What exactly does a search engine optimizer do? I get asked this question often and it is apparent that, unless you are on the front lines of search engine marketing, there are very few people who understand the scope of the SEO industry. SEO is made up of three basic components 1) quality content with…
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SEO-The Basics
How do I Rank on the first page of Google? Unfortunately no one truly knows the secret. In fact Google has hired a 3rd party company to provide SEO for their new product launch. Here are some basic guidelines for improving your search ranking on Google. Provide quality content. Google has the best interest of the user in…
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SEM – Local Business – Do Reviews Influence Consumers?
Do consumers really pay attention to reviews? The latest research indicates that Consumer Reviews are more valuable than ever for brand influence on the consumer decision making process. The study found that no reviews are almost as bad as low reviews. Brands need to see the review generation process as a revolving door; they need to…
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Local Business SEO – NAP – Not Just For Kids Anymore!
If there is any ONE thing you can do for local business seo to ensure Google placement, it is to make sure that your NAP is consistent. If you are anything like me, you will want to make sure that your NAP is right after lunch…a full morning of social media updating, hash tagging, business reviewing,…
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Local Search
Local search is an enigma that could make or break your business. Yellow page advertising is a thing of the past and as we usher in a new way of advertising to the local market things will be never be the same again. Local search marketing is an investment and as such it requires consistent…